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Day 2

Supply and demand of Active Tourism

During the first seminar, two experts in active tourism will explain the dynamics governing the international movement of this market.

During the first seminar, two experts in active tourism will explain the dynamics governing the international movement of this market: What are they looking for? Where do they get their information from? Who do they buy from? How much do they spend? In short, who are the travelers looking for active travel experiences? An attempt to answer these and many other questions will be made by analyzing the main revenue-generating destinations, the organization of global distribution and specific local area offers, plus an analysis of Sardinia’s place on the international active tourism market.