Data-driven tourism. Analyzing data to make more effective decisions

The second seminar, scheduled on Friday, 24 March, will endeavor to provide an answer to the question: Is it possible to predict the changes in the Active Tourism market and adapt its offerings accordingly?
To best intercept market needs and demands, an in-depth and ongoing analysis of the data is essential in order to define spending opportunities and steer investments as effectively as possible.
To understand how big data can aid tourism operators in Sardinia, during the third seminar, experts will present their point of view and attempt to explain how Sardinia can become a data-driven destination. Through a careful study of the data, they will explain how to improve the experiences offered, anticipate market trends and define effective and up-to-date growth strategies.